I am what IAM - the testing challenges of digital transformation
Quite a few years ago, augmented reality entered our daily lives imposing digital perspectives on reality without actually ‘touching’ it. Devices like phones, tablets, televisions and cars only enrich information and our experiences for all kinds of reasons. But lately it shows that this was just the beginning of a major transition where those devices are not merely ‘dumb’ things that provide information; they’re able to actually ‘do’ things on their own. Interacting with consumers as well as with each other is making them part of our human reality.
Experience level:
Intermediate